Tourism Ireland launches integrated autumn push

LONDON - Tourism Ireland is aiming to attract visitors to the country with an integrated marketing campaign using the slogan 'there's only one destination this autumn'.

The campaign, through DM agency Entire, will use direct mail, email and the web to promote seasonal autumn packages linked to festivals taking place over the coming months, designed to encourage people to visit Ireland.

The campaign promotes as many as 130 offers -- the largest number of seasonal deals the tourist board has compiled.

Ryan Shannon, client services director at Entire, said: "Ireland always creates a lot of interest. This campaign is designed to turn that interest into action. The combination of the great offers that Tourism Ireland have compiled, and the highly impactful mix of creative and media that Entire has executed will create the response that will lead to increased visitor numbers."

The email campaign goes out tomorrow and leads recipients to the website where details of trips and stays are contained. The direct mailing follows later this week and also drives traffic to the Tourism Ireland website.

The creative features an image of a globe with Ireland as the only country on it to emphasise the theme of the drive.

The DM drive is backed by press advertising throughout September and October.

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