The Tunisian Tourist Board is lining up agencies to pitch for its
account as part of efforts to revive waning interest from UK
The move comes amid a growing belief that Tunisia can benefit from
Britons’ boredom with Spain and the earthquakes in Turkey.
Houssem Ben Azouz, the Tunisian National Tourist Office’s UK director,
is understood to have earmarked five agencies to contest the UK and
Dynamo Promotional Marketing currently handles its advertising, while
media is by the Collins Partnership.
A total of 264,000 Britons visited Tunisia last year and, although
numbers are expected to rise by 5 per cent during 1999, numbers will
fall short of the 300,000 target which the country’s tourist chiefs have
been trying to hit.
’They feel that they are in a unique position to increase numbers but
they know that they need to do something about their image,’ an industry
Tunisia grew in popularity as a holiday destination during the 80s but
has found itself suffering from outdated perceptions and declining
interest from UK tourists.
Last year Dynamo created Tunisia’s first TV advertising in the UK for a
decade, as well as a press and poster campaign under the theme ’more
from the Mediterranean’.