Townshend quits Rapier to launch start-up

LONDON - John Townshend, the creative partner of Rapier, has quit to launch his own agency start-up. Townshend, who has worked at Rapier for more than 15 years, will officially open the doors of the new venture in the autumn.

Townshend... new agency
Townshend... new agency

He is yet to confirm a senior management line-up or name for the business, but said it would be built around "the way consumers interact with technology".

Townshend is in discussions with a number of potential investors, including Rapier, in a bid to secure financial backing for the business.

A replacement for Townshend at Rapier is due to be announced in the coming weeks, with the agency's chief executive, Jonathan Stead, holding talks with a shortlist of potential candidates.

Townshend began his ad career as a copywriter at Ogilvy & Mather, before moving on to Yellowhammer, which was bought by DMB&B in 1990.

He joined Rapier Stead & Bowden in 1994, and has since created award-winning campaigns for brands including the AA, Cable & Wireless, Channel 4 and Virgin Media.

He also helped Rapier secure two Campaign Direct Agency of the Year awards.

Townshend said: "I have wanted to create a new agency for a while. With the world changing, it feels like the perfect time to start an agency built around the way clients need to work."

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