Toyota Aygo "Go your own way" by The & Partnership

Four renowned UK drag queens got the chance to make their own ads for the Toyota Aygo, a small car that encourages self-expression.

Building upon Aygo’s long-running tagline "Go fun yourself", the "Go your own way" campaign by The & Partnership stars Stella Meltdown, Le Fil, Alfie Ordinary and Liquorice Black to bring to life the brand’s imaginative and cheeky personality. It will run across out-of-home, social media and digital, including a series of documentary-style films that capture the story and personality of each performer and the creative process behind their poster ads. The campaign was written by Tom Sillars and art directed by Dani Asensio. The films were directed by Ben Addelman, whose work has been screened at Sundance, Edinburgh and Durban Film Festivals. 


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