Toyota "Because" by The & Partnership

Toyota's campaign for its SUV models comprises personalised ads targeted to consumers based on their interests, hobbies and lifestyles.

"Because" by The & Partnership draws on barriers that stop people from living their lives to the fullest and shows how the vehicles can help overcome those. It broke first in France before expanding to the UK, Italy and the rest of Europe. 

Credits

Head of art
Planner
Producer
Production assistant
Business directors
Production company
Production company producer
Production company executive producer
Production company producer
Editing company
Producer
Director of photography
Post production
Post production producer
Music company
Voiceover
Media agency
Media planner
Audience planner

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