Toyota "Drop by drop" by The & Partnership London

Toyota follows up its "Start your impossible" campaign with work that debuted during the England vs Wales Six Nations rugby match.

A TV ad and short films showcase five exceptional people who have defied their physical limitations to make the impossible happen, drawing parallels with the Toyota Mirai’s performance. Mirai, which translates from Japanese as "the future", only emits water and is part of the brand’s plans to go emission-free. The work was created by Phil Beaumont and Dominic Gettins and directed by Johnny Hardstaff through Independent Films.  

Credits

Brand
Head of art
Head of art buying
Creative planner
Media planner
Audience planner
Senior producer
Producer
Account director
Account manager
Production company
Director
Director of photography
Prod company MD
Prod company executive producer
Producer
Editor
Editor assistant
Edit producer
Edit house
Post production producer
Online
Colour
Colourist
Colour producer
Audio
Sound engineer
Executive producer
Music company
Talent researches

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE