Toyota "Heroic medal" by The & Partnership

After the 2020 Tokyo Olympics and Paralympics were postponed due to Covid-19, Toyota, a sponsor of the games, has shifted its support from athletes to frontline heroes.

Its "Heroic medal" campaign, created by The & Partnership London, is a thank you message to key workers during the pandemic. The animated work launches today (30 April) and will be supported by print, digital and social executions. 

It was created by Guus TerBeek, Tayfun Sarier, Dominic Gettins, Dani Asensio and Martin Cox.

Credits

Brand
Head of brand communications
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Executive creative director
Account director
Visualiser