Toyota "Hybrid excellence" by The & Partnership

Toyota gets double vision in celebration of two decades of Hybrids.

Demonstrating the popularity of eco-savvy cars, the work shows a range of mirrored scenes in which Hybrid models drive through the dimly-lit streets of Warsaw, Poland. Each car’s tail light leaves a trail behind it, zooming out to show a network of red lights, which prompts the tagline "lead the charge".

The TV ad comes alongside digital, social, out-of-home and print activity. It was directed by Daniel de Viciola through Friend.

In April, Toyota launched a campaign celebrating frontline workers during the coronavirus pandemic.


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