Toyota Motor Europe "We choose hybrid" by The & Partnership

Toyota's new European campaign marks the carmaker's shift in focus from diesel to hybrid vehicles.

It is the first work by The & Partnership since the agency group won the creative, media and digital account last year. A TV and cinema ad aims to show the wide range of hybrid drivers beyond a perceived minority of environmentally conscious consumers, while 150 pieces of targeted digital content will educate people about the technology. 


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