Toyota Motor Europe "We choose hybrid" by The & Partnership

Toyota's new European campaign marks the carmaker's shift in focus from diesel to hybrid vehicles.

It is the first work by The & Partnership since the agency group won the creative, media and digital account last year. A TV and cinema ad aims to show the wide range of hybrid drivers beyond a perceived minority of environmentally conscious consumers, while 150 pieces of targeted digital content will educate people about the technology. 

Credits

Business director
Account director
Production company
Director
Directors of photography
Post-production and visual effects
Audio
Voiceover