Toyota "Move ahead" by The & Partnership London

Toyota's campaign for the new Corolla Hybrid shows the car outpacing once-cutting-edge modes of transport.

The race starts with a horse-drawn carriage and ends with smoky turbo diesels and a stationary plug-in electric car whose geeky driver is waiting for it to charge, with the self-charging, petrol-engined Corolla Hybrid positioned as the "only truly viable, progressive choice". The spot is energetically soundtracked by the 1936 Benny Goodman jazz tune Sing, Sing, Sing, with a concluding voiceover by actor Daniel Kaluuya that asks: "As the world moves forward, what will your choice be?" It was created by Phil Beaumont and directed by Sam Brown and Mark Jenkinson through Rogue and Carnage.

Credits

General manager brand & marketing communications
Senior manager marketing communications
Marketing & communications manager
Creative
Head of art
Head of art buying
Media planners
Audience planners
Head of integrated production
Executive producer
Production assistant
Account director
Production company
Executive producers
Producer
Cinematographer
Photographer
Post production
Post production producers
VFX
Creative director
VFX supervisor
Colourist
Sound engineer
Music & sound company
Sound arranger
Voiceover

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