Toyota "Move ahead" by The & Partnership London

Toyota's campaign for the new Corolla Hybrid shows the car outpacing once-cutting-edge modes of transport.

The race starts with a horse-drawn carriage and ends with smoky turbo diesels and a stationary plug-in electric car whose geeky driver is waiting for it to charge, with the self-charging, petrol-engined Corolla Hybrid positioned as the "only truly viable, progressive choice". The spot is energetically soundtracked by the 1936 Benny Goodman jazz tune Sing, Sing, Sing, with a concluding voiceover by actor Daniel Kaluuya that asks: "As the world moves forward, what will your choice be?" It was created by Phil Beaumont and directed by Sam Brown and Mark Jenkinson through Rogue and Carnage.


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