Toyota "Not all hybrids are born equal" by The & Partnership

Toyota is launching a TV ad campaign to promote its hybrid car range.

The campaign by The & Partnership features a film directed by Jake Scott and produced by Garfield Kempton at RSA.

The spot, which will be aired across Europe, shows that the vehicles are not only environmentally friendly but also stylish and fun to drive.

Credits

Creative agency
Executive creative director
Creative director
Head of art
Managing director
Account director
Senior account manager
Art buyer
Planning partner
Senior planner
Media account director
Head of strategy
Strategy director
Audience planning lead
Production company
RSA
Director
Executive producer
Production assistant
Director of photography
Service company
Editing company
Post-production
UPP
Executive post-producer
VFX supervisor
Sound engineer
Photographer and CGI production
Lifestyle photography
Production company

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