The campaign, created by Kitcatt Nohr Alexander Shaw, consists of direct mail activity which aims to persuade potential car buyers, looking to buy between August and December, to test drive Toyota cars.
Showcasing eight models and their relevant offers for the new Aygo, Yaris, Auris, 7 seat Verso and RAV4 plus the all new Avensis, iQ and Urban Cruiser, it targets people in the 45-64 age group.
The packages include enhanced performance, better fuel economy and lower CO2 emissions. Other incentives include finance deals, such as savings of up to £1000 on selected vehicles and an M&S voucher when they sign up for a test drive of any of the new cars.
The head line on the mailer states: ‘Unveiling our new range with Toyota Optimal Drive as standard.'