Playing into the idea that advertising can be deceitful, Toyota Motor Europe swears to tell the truth in its new campaign for the Auris Hybrid.
Created by Saatchi & Saatchi London, the spot stars the American actor and comedian Regan Burns, who is hooked up to a lie detector as he drives the Hybrid. Burns escapes unscathed as he shares a positive review of the car but gets zapped for other claims, such as that it makes him a better lover. He reveals more humorous truths as the ride continues. The ad will launch in France, Spain, the Netherlands, Hungary, the Czech Republic, Slovakia and Italy before breaking in the UK in August.