Toyota welcomes a soldier home from 10,000 feet below

Grab the Kleenex before watching this Saatchi & Saatchi LA spot

Brands, including McDonald's, have used corn mazes to get their messages across, and now Toyota puts a holiday twist on the pastoral method by spelling "Welcome Home Julia" in Christmas lights. The 60-second film is one of three spots from Saatchi & Saatchi LA advertising its December Toyotathon sales event. The campaign includes broadcast, digital, OOH, social and in-cinema components. Unlike other spots in the series, this one tugs at heartstrings more than pocketbooks. Initially, it's unclear why a family unloads spools of lights from the backs of their Toyota pickups, but when a plane flies overhead, it tearfully becomes apparent. 

Credits

ACD, Art Director
ACD, Copywriter
Executive Director, Integrated Production Lalita Koehler
Director of Content
Executive Content Producer
Content Producer
Director of Business Affairs
Business Affairs Manager
Senior Project Manager
Group Account Director
Management Supervisor
Assistant Account Executive
Account Coordinator Alicia Simpson
Director of Public Relations Mike Cooperman
Group Strategic Planning Director
Sr. Connection & Insights Strategist
Executive Communications Director
Group Media Director
Senior Communications Director
Communications Director
Media Director
Supervisor, Media Communications
Media Planner
Assistant Media Planner
Associate Communications Director, Search
Search Strategist
Search Copywriter
Toyota Motor Sales, Inc. Names
Group VP, Vehicle Marketing
VP, Vehicle Marketing & Communications
GM, Cross Carline/TDA/Education
National Manager, TDA/TRAC/TCUV
Marketing Manager, TDA/TRAC/TCUV Nicholas Miller
National Marketing Director, Traditional & Emerging Media
Media Manage
Media Planner
PRODUCTION COMPANY
Executive Producer/Production
Executive Producer/Production
Line Producer
DIRECTOR
Director of Photography
EDITING COMPANY
Managing Partner Damien Stevens
Executive Producer
Head of Production
Producer
EDITOR
Assistant Editor
VFX Studio
VFX Supervisor
CG Supervisor
2D VFX Artist(s)
Matte Painters
3D Artists
Producer
Head of Production
Executive Producer
TELECINE
MPC
Colorist
Producer
MUSIC "Right Light"
Mixer
Executive Producer

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