Athletics is the hip new mode of travel in Toyota's lively spot.
Shot in Cape Town and set on a congested street, the ad stars American gymnast Katelyn Ohashi as she flips and duck walks her way down the street before – and here’s the twist – becoming a Toyota Yaris Hybrid.
According to Phil Beaumont, creative director at The & Partnership Europe, Ohashi is the "perfect embodiment" of the Yaris Hybrid because she is "agile and compact, so dynamic and joyful". The work was directed by Philippe Andre through Independent.
In June, Toyota launched a psychedelic spot to celebrate 20 years of Hybrids.