Toyota's Anachronism spot envisages smoke-filled dystopia

A visually spectacular futuristic world turns out to be not as perfect as it seems after a couple step out of their luxurious home into the exhaust filled streets of the city.

Toyota: "ananchronism" campaign
Toyota: "ananchronism" campaign

The ‘anachronism’ TV spot for the Toyota Auris Hybrid proposes no world will be truly advanced until automotive technology changes. 

Brand: Toyota Auris

Agency: Saatchi & Saatchi Italy

Creatives: Tommaso Zago, Riccardo Catagnano, Michele Sartori and Nico Marchesi

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