Toys R Us partners with Bricklive for UK tour

Interactive Lego show Bricklive has partnered with Toys R Us for its first UK tour, and will visit four UK cities from July to October.

Bricklive partners with Toys R Us for UK tour
Bricklive partners with Toys R Us for UK tour

The Bricklive tour will visit Glasgow, London, Belfast and Birmingham, and will feature several Lego-themed zones for guests to enjoy. Lego Build Zones include Lego Minecraft, Lego Star Wars, Lego City, Lego Architecture, Lego Friends, Lego Technics, Lego Ninjargo and Lego Duplo.

Toys R Us will also be hosting pop-ups at all four events, as well as launching a social media campaign to support the 2017 shows. 

The first show kicks off in Glasgow on 20 July, and will then move to London on 27 July, and Belfast on 3 August. It will culminate in Birmingham on 26 October. Bricklive will welcome an estimated 110,000 visitors over the four events. 

More: In February, Sky Broadband launched a Lego Batman game experience. In March, Warner Bros and DC Entertainment brought an immersive Lego exhibition to London.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.