Toys 'R' Us shortlists eight agencies

- Toys 'R' Us has shortlisted eight advertising agencies to pitch for its $75 million (£46 million) US account after calling a review in February.

- Toys 'R' Us has shortlisted eight advertising agencies to pitch for its $75 million (£46 million) US account after calling a review in February.

Incumbent agency Kaplan/Thaler will pitch against Ammirati Puris Lintas, Bozell Worldwide, Deutsch, Doner, Saatchi & Saatchi and TBWA Chiat/Day, all out of New York, and Leo Burnett USA, Chicago.

Toys 'R' Us also announced its media shortlist which sees incumbent Quantum Media International go head to head with fellow New York based agencies Media Edge and Western Initiative.





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