TRACKS OF THE MONTH: Renault Laguna - Play

James Bradley, managing partner of audio post production studio 750 mph began his career as an ad agency account director, before moving in to music licensing. In the mid 80s, he entered the production world by setting up the Redwing Film Company, where he launched many names, including Chris Palmer and Malcolm Venville.

"It makes a refreshing change to see that our censors have allowed a hero man to actually get the upper hand in this well crafted commercial. The music fits the visuals like a glove; the vibrancy of the film is matched by Brigitte Bardot's cheeky, sexy voice and the racy tempo. The original 60s track is well arranged and recorded, with a crisp and clean feel, adding to the fun and youthful tone of the work. It doesn't matter whether you understand the French lyrics or not, it only helps to reinforce the origins and true Frenchness of the product."

Product/client: Renault Laguna

Agency: Publicis

82 Baker St

London W1M 2AE


T: +44 20 7935 4426

F: +44 20 7487 3317

email: kerry.o'

Agency Producer: Judy Ross

Art Director: Steven Pipe

Writer: Ross Jameson

Production company: Therapy Films

3rd Floor

26 Market Place

London W1W 8AN


T: +44 20 7436 5191

F: +44 20 7637 1707


Director: Simon Levene

Producer: Daniel Todd

Director of Photography: Crille Forsberg

Post-production company: VTR

64 Dean St

London W1V 5HG


T: +44 20 7437 0026

F: +44 20 7439 9427


Editor: Whitehouse

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