Trading Places: This week's people moves in advertising, marketing and media

Diageo, Dell, McDonald's and Metro international all make changes at the top of their marketing departments in this week's round-up of people moves in advertising, marketing and media.

Sarah Miles: named general manager of Diageo GB's reserve brands
Sarah Miles: named general manager of Diageo GB's reserve brands



TBWA\Manchester has promoted Richard Dean to executive creative director and has appointed James Barley head of digital. Barley joins from Iris Manchester where he was director of digital. He will report to Dean, who steps up to executive creative director from the role of head of creative development. (Campaign)

The Advertising Standards Authority has hired a director of complaints and investigations, Miles Lockwood. The role was last occupied by Guy Parker, who became chief executive of the ASA at the end of June 2009. (Campaign)



Sarah Miles has been appointed general manager of Diageo GB's reserve brands with immediate effect. Miles will sit on the Diageo GB executive, as well as leading the reserve team. She will be based in London and will report to Simon Litherland, Diageo GB’s managing director. (Marketing)

Dell has promoted Karen Quintos to chief marketing officer, after Erin Mulligan Nelson left to join software company Bazaarvoice. Quintos will lead brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management. (Marketing)

McDonald's has appointed internal candidate Alistair Macrow to its top UK marketing role, following the promotion of Jill McDonald to UK chief executive. His promotion to the role of vice-president of marketing comes just four weeks after UK chief executive Steve Easterbrook became global chief brand officer. (Marketing)

Visit London, the organisation promoting tourism and business in the capital, has named Martine Ainsworth-Wells its new director of marketing and communications, with immediate effect. Ainsworth-Wells has been promoted from marketing director at Visit London, a role she has occupied since 2004. (Marketing)

Metro International has appointed its first global head of marketing to head up brand campaigns, after it ditched the traditional idea of working with a creative agency. The freesheet newspaper group has appointed internal candidate Christian Quarles to the new role of vice-president of global marketing. (Marketing)



CBS Outdoor has appointed Liam Reynolds, the News International trading director, as its national sales director, and is also set to hire Dan Cresta, Naked Communications' strategy director, for a senior client-facing role. Reynolds replaces Peter Charlton, who left CBS Outdoor this month to become the sales director of Adshel in Australia. (Campaign)

Airport outdoor media owner Eye has appointed Nicole Guerretta, former managing director of Aegis specialist agency Source Out-of-Home, to the role of business and commercial manager, reporting to UK general manager John Rankin. (Media Week)

Sean O'Brien has been appointed as regional chief client officer at Aegis Media Asia-Pacific, to develop new business, reporting to Nick Waters, Asia-Pacific CEO. O’Brien will relocate to Singapore from the UK. (Campaign)

Bernhard Glock, former global head of media and communication at FMCG giant Procter & Gamble, has been appointed as the first chairman of Miroma, the advertising barter business. Glock had been a non-executive director of Miroma since November last year. (Media Week)

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