Trading Places: this week's people moves

Leo Burnett Worldwide promotes James Kirkham, Gavin Patterson becomes BT Group chief executive and the BBC's Paul Mylrea heads for Cambridge University, in this week's round-up of people moves across advertising, marketing, media and PR.

Gavin Patterson: chief executive at BT Group
Gavin Patterson: chief executive at BT Group

Advertising

Leo Burnett Worldwide has promoted James Kirkham, a managing partner at the digital agency Holler in the UK, to the new position of global head of social and mobile, as it combines its social and mobile divisions. (Campaign)

Marketing 

Phil Geary, group marketing director at NBTY Europe, has left the Holland & Barrett operator to join Mumsnet rival Bounty as marketing director. (Marketing)

Gavin Patterson, the former Procter & Gamble marketer and Advertising Association president, has been named as the chief executive of BT Group. He succeeds Ian Livingstone who is taking up a position in the Government as minister of state for trade and investment. (Marketing)

Media

Initiative UK has hired David Grainger, the head of strategy at Optimedia, to take the same role at the Interpublic agency, replacing Tony Regan. (Media Week)

PR

Former Lansons head of public affairs Ben Abbotts is to join Westbourne Communications as a partner. (PR Week)

Two PR professionals in the top ranks of government departmental comms are to leave their jobs shortly. In separate moves, heads of news Nick Turton and Linda Martin will depart their roles at the Department of Energy and Climate Change and Department for Culture, Media and Sport respectively. (PR Week)

The Association of the British Pharmaceutical Industry, the body that represents research-based biopharmaceutical firms, has appointed Catherine Meaden as director of comms. (PR Week)

The political adviser to deputy prime minister Nick Clegg has left her role to join Google. Verity Harding is understood to have taken a policy role with the internet giant, having left her job earlier this month. (PR Week)

Hanover has hired senior Bloomberg journalist Gonzalo Vina to bolster its corporate reputation offering. (PR Week)

The University of Cambridge has appointed the BBC's director of public affairs Paul Mylrea as its director of comms. (PR Week)

The Financial Times Group's global comms director Emma Gilpin-Jacobs is leaving next month after seven years. (PR Week)

Prostate Cancer UK's head of comms Seamus O'Farrell is leaving his role to return to the private sector, joining strategic consultancy Forward Thinking Inc. (PR Week)