Trading wrangle hits poster giant

The UK poster industry could be facing one of the biggest shake-ups in its history, following the action of a small poster contractor against the industry’s largest buying operation this week.

The UK poster industry could be facing one of the biggest shake-ups

in its history, following the action of a small poster contractor

against the industry’s largest buying operation this week.



Baillie Outdoor Advertising, one of the larger poster contractors in

Scotland, has decided to cease trading with Posterscope, the number one

poster-buying specialist in the UK, because of concerns over the

specialist’s buying practices.



The move has implications not only for the poster medium, but also for

the media industry generally, where additional commissions paid by media

owners to media buyers can be an important part of the trading

process.



Graeme Baillie, a director of Baillie Outdoor, said that his company was

concerned that ’the taking of additional commissions could influence the

buying process’ and that, with immediate effect, Baillie had ceased

dealing with Posterscope.



According to Baillie, taking additional commissions could ’in certain

circumstances be illegal’.



Annie Rickard, chief executive and managing director of Posterscope,

said: ’As far as we are concerned, Baillie Outdoor controls about 8 per

cent of the larger format roadside market in Scotland. We cannot justify

spending more than about 5 per cent of our Scotland budgets with

them.’



However, the row follows frequent calls from some poster contractors for

a clean-up of the market. Francis Goodwin, joint managing director of

Maiden Outdoor, said: ’The whole area of additional commissions warrants

close attention by all parties. If wrongly used, these commissions can

be a distortion of the marketplace.’



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