Traffic builds planning and buying team

Traffic Interactive, the full-service new-media agency, has recruited an account director as it expands its planning and buying operation.

Traffic Interactive, the full-service new-media agency, has

recruited an account director as it expands its planning and buying

operation.



The as yet unnamed appointee will take up the position in April.



Traffic is strengthening its media department, which is an adjunct to

the agency’s primary business of website creation and development.



The media department is overseen by Peter Kwong, head of media planning,

who recently joined the company from Carat Interactive.



Mark Wooding, Traffic’s client services director, said the account

director was joining the agency from a major media owner. He added that

he was looking to appoint two more staff members for the department.



’We’re always looking to expand and recruit. In the short term we’re

looking for at least another two people with between one and two years’

experience to come in at planner/buyer level,’ Wooding commented.



Traffic Interactive, which is a subsidiary of the AMV BBDO group,

recently won the pounds 4 million Emirates Airlines global online media

account. The agency’s client list also includes BT Cellnet, BT, Shell

International, Lloyds TSB, Pizza Hut, Disney and Yell.



London-based Traffic was founded in 1996 and employs 43 full-time staff.



Topics