Training campaign focuses on small businesses

The government has launched a £2.4 million campaign, alerting businesses to the benefits of skills training for their staff during the current economic crisis.

The campaign, by Leo Burnett, aims to discourage employers from cutting back on training during the recession.

The TV ad, which features a ballet constructed with several pairs of hands and the slogan, "Our future, it’s in our hands" is the theme of the campaign.

Train to Gain offers free, impartial advice as well as support, and offers companies a simple application process to obtain funding.

It has helped more than 500,000 people develop their skills over the past two years but with the current campaign, the Government wants to focus on helping smaller businesses.

Chris Banks, the chair of the Learning and Skills Council, said: "I urge employers large or small to get in touch so they can take full advantage of the help available."