AgencyBartle Bogle Hegarty
Trainline's digital campaign sets up the first voice-bot rap duet to celebrate the brand's voice app built for the Google Assistant.
An online film created by Bartle Bogle Hegarty London stars Big Shaq, the rap character created by comedian Michael Dapaah, going head to head with Trainline’s voice app which answers his questions about rail travel through rhymes. Anyone who fances themselves the nation’s next Big Shaq, Skepta or Stormzy can also battle Trainline’s voice app. The campaign was created by Fred Rodwell and Andy Parsons and directed by Kristian Young through Burning Reel.