TransferWise targets hidden bank fees with protest stunt outside Westminster

Money transfer platform TransferWise has released 5,600 biodegradable balloons outside Westminster and across London to represent the estimated £5.6bn Brits lost in hidden bank fees in 2015.

TransferWise released 5,600 balloons outside Westminster and across London in the protest stunt
TransferWise released 5,600 balloons outside Westminster and across London in the protest stunt

The TransferWise stunt, which took place yesterday (14 September) and was organised by House of Experience, gathered together consumers that have been affected by the hidden fees on foreign currency to push the button on the balloon release.

Each balloon was tagged with an individual consumer story, explaining how much money that person had lost in hidden bank fees.

The demonstration is part of TransferWise’s Stop Hidden Fees campaign, which asks the Government to put an end to misleading pricing in foreign exchange. The Stop Hidden Fees petition has already gained 30,000 signatures.

In April, TransferWise staged a stunt where it enlisted a parkour group to scale London buildings to surprise commuters.

Event compared the experiential antics of two financial brands in our Brand Slam series: Santander vs. TransferWise.

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