CampaignUK

Promoted

Georganna Simpson

September 19, 2017

How long?

1 minute

"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.

We spoke to Marc Pritchard, CMO at P&G about digital marketing opportunities and challenges at dmexco 2017.

Topics

Advertising

Marketing

Media

P&G

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