TransPennine Express "Where next?" by WCRS

TransPennine Express' new campaign highlights local pride and friendly rivalries across the north.

The playful ad by WCRS stars real locals from 25 different locations across northern England and Scotland battling in a sing-off to Broadway classic Anything You Can Do. Colourful characters ranging from beach lovers in Scarborough to drag queens in Manchester take turns boasting about the great things their city or town has to offer. The work was written by Joe Roberts and Doug Redfern, both proud northerners, and directed by MJ Delaney through Merman. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE