Transport for London "Every report helps build a picture" by VCCP

VCCP's second campaign for Transport for London aims to persuade more women to come forward and report unwanted sexual behaviour on public transport.

Ninety percent of people who experience it don’t report it.

An online film shows a businessman with a blurred out face who, thanks to various women’s reports, is gradually unmasked. The ad will run alongside print executions. 

Credits

Creative agency
Deputy executive creative director
Associate creative directors & art director
Associate creative directors & copywriter
Planner
Account manager
Media agency
MEC
Production company
Director
Post-production
Audio post-production
Photographer
Exposure
VOD