Transport for London "report it to stop it" by M&C Saatchi

Olivia Colman voices a campaign by M&C Saatchi about sexual harassment on the Tube.

Transport for London combined with police partners to commission the campaign, which includes an interactive fi lm of a woman being leered at and then groped by a man. Each time he steps up his abusive behaviour, the viewer can choose whether they would report the incident. A voiceover then explains TfL’s zero-tolerance policy on unwanted sexual advances. The work was written by Lucy Dale, art directed by Michela Nicchiotti and directed by Al Mackay through Tomboy Films.

Watch the film here.


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