Trash Media, the company that places ads on rubbish bins, has
signed contracts to supply its ’media bins’ to local authorities in
Salford and Bradford.
The bins, which each carry four advertising panels, will be distributed
to 500 sites across the two districts.
Trash Media will supply the bins free of charge and hand a cut of
advertising revenue to site owners in return for the use of the
Anthony Clews, chief executive, commented: ’This contract represents
another move towards our goal of having 26,000 panels installed by March
Advertisers to have signed up with Trash Media include Walker’s,
Coca-Cola, Burger King, Camelot and Kit-Kat.
Sites already secured include Welcome Break, Little Chef, Travelodge and
Whitbread. Clews added that there has also been significant interest
from dotcoms, particularly at Welcome Break locations where internet
access is available.
Trash Media first introduced its bins at the end of November last
So far the company has signed contracts with representatives of more
than 40 cities and is in discussion with ’well in excess of that