Travel agent links with chocolate in DM venture

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

The pack is designed by McCann-Erickson Manchester and will feature a Kit Kat bar, personalised letter and pre-booking offer.

It will be sent to 10,000 of Lunn Poly's highest spending holiday customers. A further 80,000 previous bookers will receive a flat pack version without the chocolate.

Sue Little, managing director of McCann-Erickson Manchester, said: "This was the ideal opportunity to marry two brands together that have similar customer objectives – to provide a break from everyday life. By uniting two brands closely linked to breaks we've created a unique way of adding a touch of colour to a mailing."





Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus