As the camera pans on this slice of Hollywood thriller-like action, it's easy to forget that you are watching an ad for air travel. A neatly edited number that opens with a man being beaten up with a baseball bat. Enter a groovy backpacker who strolls into the shop and bravely fights off the criminal. Yet, in a cruel twist of fate, she is accused of the crime herself.Time to make a run for it and book the next flight home on SAS. A refreshing departure for traditional airline advertising.


Product/client: SAS Youth

Agency: Lowe Brindfors

PO Box 6518


Birger Jarlsgatan 57a

113 83 Stockholm


T: +46 8 5662 5500

F: +46 8 5662 5700


Agency producer: Mark Baughen

Art director: Mitte Blomqvist

Writer: Bjorn Hjalmer

Production company: Academy Film Productions

26 West 17th Street

New York 10010

New York


T: +1 212 944 0003


Director: Nick Gordon

Producer: Mark Whitton-Williams

Director of photography: Alwin Kuchler

Post-production company: The Quarry

26-28 Brewer St

London W1R 3FW


T: +44 20 7437 4961

F: +44 20 7437 1491

Editor: Joe Parsons

Flame artist: Marcus Moffatt

Sound design: Pete Raeburn; Sound Tree

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