- UK internet travel sites received a major boost in the number of visitors to their websites in the new year, according to a report from internet audience measurement company, MMXI Europe.
Online travel booking services saw the number of unique visitors rise to sites selling airline tickets double in January. The category was led by UK internet darling, Lastminute.com, whilst travel information site Expedia.co.uk saw an increase of over 250% on its December traffic figures.
A similar trend has been revealed amongst unique users in other European countries. In France almost half of the major travel sites experienced growth, and browsers in Germany spent more time on travel sites in January than ever recorded before.