Conde Nast's Traveller is seeking to extend its association with
luxury brand names through a poster drive at the department store
The promotion, which breaks this week, sees the store's front windows
taken over by executions featuring photo spreads from the magazine. Each
poster is accompanied by the copyline "where in the world?", which is
answered with the name of a Selfridges department, linked to the image
from the magazine.
In this way, a picture of a woman swimming in the Mediterranean
signposts Selfridges' swimwear department on the third floor.
"This is a very appropriate link for us," Traveller's publisher, Jamie
Brill, said. "It's very positive and shows how we are linked to luxury
and lifestyle goods brands outside the travel marketplace."
Traveller was the British Society of Magazine Editors' lifestyle
magazine of the year for 2001.