Travelodge moves £2.5m media into Carat

LONDON - Travelodge, the budget hotel chain, has moved its £2.5 million media planning and buying account out of WPP's Mediaedge:cia and into Aegis-owned Carat without a pitch.

Travelodge: moves media into Carat
Travelodge: moves media into Carat

Earlier this week Travelodge appointed Rapier to handle its digital advertising business following a pitch against undisclosed agencies.

The company is currently reviewing its advertising account with Krow, Mother, M&C Saatchi and Rapier competing for the business, along with Doner Cardwell Hawkins.