Travelodge moves £2.5m media into Carat

LONDON - Travelodge, the budget hotel chain, has moved its £2.5 million media planning and buying account out of WPP's Mediaedge:cia and into Aegis-owned Carat without a pitch.

Travelodge: moves media into Carat
Travelodge: moves media into Carat

Earlier this week Travelodge appointed Rapier to handle its digital advertising business following a pitch against undisclosed agencies.

The company is currently reviewing its advertising account with Krow, Mother, M&C Saatchi and Rapier competing for the business, along with Doner Cardwell Hawkins.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content