Travelodge 'retailer of sleep' by Mother

Travelodge has launched an advertising campaign to promote a new direction for the company, selling sleep rather than rooms.

The £10m ‘retailer of sleep' campaign includes hiring new staff and implementing customer sleep initiatives throughout the hotel chain.

The brands first TV ads in two decades will focus on Travelodge's 5,500 employees, who have undergone a ‘sleep tight' customer training programme. Hundreds of mattresses and duvets have been replaced and 81,000 new and improved pillows have been purchased inline with the campaign.