Travelodge "The Travelodgicals" by CHI & Partners

Travelodge's new £25 million brand campaign features a series of singing puppets and follows the company's £100 million investment to modernise its hotels.

CHI & Partners created the ads, in which puppets appear alongside their human counterparts to sing about the value and features available at Travelodge, making it the logical choice when staying away from home. The spots will be supported by radio, press and outdoor executions. The work was created by Brad Woolfe and Dan Bailey, and directed by Peter Cattaneo through Academy.