Dentsu, the Japanese agency giant, is pumping extra investment into
its UK operation, Travis Sennett Sully Ross, to enable it to handle more
Staffing levels are being boosted as part of plans for the pounds 25
million-billing shop - currently ranked 68th - to achieve top 30 status
within the next three years.
The development programme co-incides with a pounds 2.5 million
assignment to Travis Sennett from the Japanese electronics manufacturer,
Casio, to promote its G-Shock and Baby-G youth fashion watch brands in
Britain, France and Italy.
A press and Internet campaign will begin in three weeks’ time, with
media buying arrangements co-ordinated by the agency.
The appointment follows a pitch to Casio, a major Dentsu client, in
Tokyo by Peter Travis, the agency’s chairman, and Gill Sully, its
Travis said: ’Dentsu has big plans for this agency and so do we. It
wants us to be able to service its large international accounts. We
already handle some very successfully. Now we want to be in a position
to take anything Dentsu can throw at us.’