Travissully has scooped the Norwegian Tourist Board account with a
brief to extend the country's appeal beyond its core market of
middle-aged tourists to attract younger and more active visitors.
Tourism chiefs want to exploit the agency's experience in co-ordinated
offline and online campaigns to convince younger holidaymakers that
Norway is more than just spectacular scenery; it is also good for
walkers and climbers.
Travissully saw off three other agencies for the creative assignment,
which will be backed by a budget of £700,000. Media is yet to be
confirmed, but CDP Media is thought to be in pole position to take the
The win bolsters the travel and tourism portfolio of the Dentsu-owned
agency and complements its recent selection by Bass Hotels & Resorts for
its £3 million pan-European creative account (Campaign, 20
The board had previously worked with Leo Burnett, although its account
was virtually dormant for several years. In March it appointed The Face
to handle creative work, with media planning and buying by TCS
The agency switch comes amid concern about Norway's inability to match
the appeal of the neighbouring countries of Sweden and Denmark.
The new work, set to break before the end of the year, has been produced
by Travissully's Scandinavian art director, Mats Persson, and his
copywriter, Nicky Mitchell.