Travissully picks up Norwegian tourism brief following pitch

Travissully has scooped the Norwegian Tourist Board account with a

brief to extend the country's appeal beyond its core market of

middle-aged tourists to attract younger and more active visitors.

Tourism chiefs want to exploit the agency's experience in co-ordinated

offline and online campaigns to convince younger holidaymakers that

Norway is more than just spectacular scenery; it is also good for

walkers and climbers.

Travissully saw off three other agencies for the creative assignment,

which will be backed by a budget of £700,000. Media is yet to be

confirmed, but CDP Media is thought to be in pole position to take the


The win bolsters the travel and tourism portfolio of the Dentsu-owned

agency and complements its recent selection by Bass Hotels & Resorts for

its £3 million pan-European creative account (Campaign, 20


The board had previously worked with Leo Burnett, although its account

was virtually dormant for several years. In March it appointed The Face

to handle creative work, with media planning and buying by TCS


The agency switch comes amid concern about Norway's inability to match

the appeal of the neighbouring countries of Sweden and Denmark.

The new work, set to break before the end of the year, has been produced

by Travissully's Scandinavian art director, Mats Persson, and his

copywriter, Nicky Mitchell.