Triangle to appoint Chris Parry to group chief executive post

Chris Parry, the former chairman of Publicis Dialog, is to join the Triangle group in the new position of group chief executive.

Chris Parry, the former chairman of Publicis Dialog, is to join the

Triangle group in the new position of group chief executive.



Parry quit Dialog last month after a number of differences of opinion

with the main Publicis board, led by the group chairman, Rick Bendel

(Campaign, 22 October).



He had moved to Dialog only three months earlier from FCA!, where he was

also chairman.



Triangle Communications is the UK’s largest independent promotional

marketing agency, and its clients include Cadbury, Guinness, Safeway, BP

and BT.



Parry will oversee the main agency, as well as its specialist retail

sister, Storm Marketing, and the design and production arm, Eye II Eye

Communications.



’I’m really looking forward to joining an independent company in which

the decision-making process for driving the brand forward will be a lot

easier than it is in a large corporation,’ Parry said.



His appointment will allow the chairman and founding partner of

Triangle, Kevin Twittey, to become more internally focused and step back

from the day-to-day operational responsibilities.



Twittey said: ’Our restructure into three operating companies has

enabled us to focus successfully on our clients’ business.



’As a result, we are now ready to expand the business further, and we

wanted someone with a proven track record to lead the group corporately,

enabling me to concentrate on our product. We have an excellent

management team here and we will all benefit from Chris’s knowledge,

enthusiasm and expertise.’



Parry’s brief includes an acquisition offensive that will target

companies providing disciplines that are not yet offered by the group.



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