Trice "Pup" by Gingermonkeys Creative

If efforts to improve diversity in advertising extend to alternative lifestyles, insurance app Trice has made a major contribution with what is says is the first TV ad to depict "puppy play".

According to Trice, the pasttime has 12,000 participants in the UK. It was also featured in last year's Channel 4 series, The secret life of human pups.

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