Trinity Mirror rejigs interactive media sales department

Trinity Mirror has restructured its interactive media sales department.

Trinity Mirror has restructured its interactive media sales


Jason Smith, who recently joined as new-media sales director (Media

Business, 18 October), has abolished the client sales, agency sales and

special projects teams.

Each sales person will now sell across the entire portfolio - including

e-commerce, sponsorships and banner advertising - with clients and

agencies distributed evenly across the team.

The 12-strong team sells across a portfolio of 12 sites, which include

Jazz FM, Sporting Life and IC24, the group’s portal.

Smith said the sales team would expand next year to meet the demands of

new business; the department is on the brink of closing a number of

sponsorship deals.

Meanwhile, Cornel Riklin, Trinity Mirror’s managing director of

operations and interactive media services, walked out last week.

John Allwood, group deputy chief executive, will take responsibility for

operations, and David Clark, head of IT, will continue to oversee

new-media and interactive services.

Riklin is leaving the newspaper business to work for a private equity

company as a partner.


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