Senior executives from Trinity Mirror were camped in its Canary
Wharf offices late on Friday, developing a strategy to fight back
against Associated’s Metro.
However, rumours that it was about to launch a competitor in London
against either Metro or the Evening Standard were denied. A Trinity
Mirror spokesman said: ’It’s not about to happen. But who knows what the
long-term view will be? We must respond to the market.’
Associated has dusted off relaunch plans for its defunct Evening News
which last surfaced in the war against Mirror Group’s London Daily News
in the mid-80s.
In the last couple of weeks, Metro has expanded with regional editions
competing against the Guardian Media Group in Manchester and Trinity
Mirror in Glasgow and Birmingham.
Both groups have responded with rival free morning papers. Last week,
Trinity Mirror secured the first exclusive distribution deal in the
regional offensive. Its five-year deal with Travel West Midlands will
result in 50,000 copies of its Metro News distributed daily on 1,800
buses serving the West Midlands region. Associated was also trying to
strike a deal with the local transport authorities.
In Scotland, Trinity Mirror is producing daily editions of its
Glaswegian weekly paper on Thursdays and Fridays, which are key days for
Around 30,000 of the special editions will be distributed each day.
When questioned on Trinity Mirror’s relatively low-key response in
Glasgow, a spokesman said: ’The market is pretty well served in Scotland
for morning papers by the Daily Record, with its mix of local, national
and international news.’