Trinny and Susannah star in viral game for Nescafe Lift Your Cups campaign

LONDON - Nescafe has unveiled a viral campaign to support its 'Lift Your Cups' campaign, fronted by 'What Not to Wear' presenters, Trinny and Susannah.

The viral game is set in a kitchen and challenges players to catapult coffee beans into five mugs against the clock.

Animated targets, including a bin and a toaster, are positioned around the room and provide time bonuses.

Trinny and Susannah give encouragement with phrases like: "I'd love cups like those, Sus" and "Just feel that lift".

Players reach a competition page, which gives details of a chance to win 10 shopping sprees with help from Trinny and Susannah worth £10,000.

There are also 25,000 runners-up prizes for £5-off vouchers to spend on lingerie at participating retailers. Consumers need to text codes found on promotional packs of Nescafe Original, Nescafe Gold Blend or any of the Nescafe cafe style coffees range to enter the competition.

The campaign was developed by digital agency Outside Line.

Sam Kelly, business development manager at Outside Line, said: "Nescafe wanted something fun to run alongside its 'Lift Your Cups' promotion and knowing Trinny and Susannah were such a big part of the campaign we thought a cheeky viral game would work perfectly."

Last week, Trinny and Susannah signed a deal on Friday to take their popular style format from the BBC to ITV.

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