Trish Wadley, the marketing director for The Independent and The
Independent on Sunday, has resigned without a job to go to.
The decision on the future of Wadley, who has held the marketing
director post for a mere six months, was reached last Thursday evening.
The Independent is expected to release a statement on the move later
this week, confirming her departure 'for personal reasons'. However,
sources close to The Independent have suggest that her hand was
In her position as marketing director, Wadley reported to the titles'
commercial director, Stephen Miron.
The move is made all the more surprising by the effective overhaul of
The Independent's agency arrangements that Wadley has conducted since
her appointment in October. Manning Gottlieb Media grabbed the pounds 3
million planning and buying business in January following a four-way
pitch that included the incumbent, Zenith Media. The two-year incumbent,
Euro RSCG Wnek Gosper, resigned the creative account in the same month,
with Walsh Trott Chick Smith eventually appointed to the vacant business
following a three-way pitch.
The 38-year-old Wadley was drafted in to the marketing director post
from Thomson Financial, where she was the director of European marketing
and communications. She had previously dealt with newspaper titles as
the marketing manager of News Limited Australia.
Since Wadley's arrival, The Independent's circulation fell from a figure
of 240,272, although the paper did post a rise of 0.74 per cent to
225,606 in last month's ABCs.