Those interested in attending can apply to win tickets via Triumph's social media channels, and a limited number will be available on general release.
The music event will also mark the public debut of Triumph's vinyl record and turntable. The vinyl record, called 'Racing the Record', is a nod toward the 1960s café racer culture, which saw bikers select a record on a jukebox and race to a predetermined point and back before the song ended.
Triumph selected 10 up-and-coming British rock bands, who have submitted two tracks each for the vinyl. Only 500 copies will be available for purchase.
The turntable takes its inspiration directly from Triumph's Street Cup model – a modern day motorcycle which features design elements similar to the brand's 1960s products.
More: In April, Bushmills Whisky embarked on a nationwide music tour as part of its #AnswerTheCall campaign. In March, Tsingtao and Secret Sessions teamed up to hunt for the next wave of musical talent in the UK.
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