Triumph picks O&M for European drive after four-way pitch

Triumph International, the underwear brand, has appointed Ogilvy &

Mather to its pan-European account.

The agency won the business after a pitch against the ten-year

incumbent, Delaney Lund Knox Warren & Partners, Publicis and Young &


Ogilvy's Copenhagen office led the pitch, with planning being run out of

the London office.

Triumph had been expected to appoint two separate networks to handle the

business for northern Europe and southern Europe respectively. However,

O&M will work across both regions, with work running in a total of 12

countries across Europe.

Media is expected to stay with BJK&E Media.

Last year, DLKW created a campaign starring Trina, a virtual Lambada

dancer in a supersoft bra with a 32 C bust, who danced to the 50s hit

Vaba Ba Boom. The model and ex-presenter Kelly Brook was the voluptuous

face of the Flaunt bra brand in a campaign launched in October 1998.

The Triumph portfolio includes the Triumph bra and lingerie range, the

Valisere lingerie range, Sloggi underwear for women and Hom men's


No-one from either O&M or Triumph was available for comment as Campaign

went to press.