Triumph’s Flaunt targets voluptuous

Delaney Fletcher Bozell launches a press and poster campaign this week for Flaunt, Triumph’s sexy new bra range for large-breasted women.

Delaney Fletcher Bozell launches a press and poster campaign this

week for Flaunt, Triumph’s sexy new bra range for large-breasted

women.



The ad, shot by the American fashion photographer, Valerie Philips,

stars the British model, Kelly Brook. The campaign is targeted at women

aged 18 to 35 and aims to show that a DD to F-size bra can be beautiful

as well as functional.



The ad shows a sophisticated-looking Brook clad in a white, lacy Flaunt

bra. Brook’s curvy figure forms a giant letter ’B’. Next to her, the

slogan is completed - ’eautiful.’ The ad aims to portray the essence of

Triumph - confident, natural, independent and sexy.



The campaign, comprising 48-sheet posters and spreads in leading women’s

magazines such as Elle, Cosmopolitan and Marie Claire, will run

throughout the autumn and into the new year.



It was written by Richard Prentice and art directed by David Adamson at

Delaney Fletcher. Media was bought through BJK&E Media.



Triumph has designed the Flaunt range for cup sizes DD to F, which make

up 10 per cent of all bras purchased in the UK. Most bras on sale are

modelled on a size 34B.



Malcolm Vagg, Triumph International’s sales and marketing manager, said:

’Customers were pleading that they couldn’t find a pretty bra just

because they were bigger than a DD. We decided to look at the issue with

new eyes. We have been tasteful but also made the ad striking.’



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