TRO creates Glasgow pop-up store for BMW

Car manufacturer BMW has partnered with experiential agency TRO to open a pop-up store in Glasgow's Silverburn shopping centre, recently renamed as Goldburn in light of the city's Commonwealth Games.

The store has opened in the 'Goldburn' shopping centre
The store has opened in the 'Goldburn' shopping centre

The shop, which opened last Thursday (17 July), will showcase the automotive company’s newest models over an eight-week period until 5 September.

As well as featuring a number of show models, the pop-up also features a BMW Discovery Bar, which gives visitors the chance to personalise a car via the Virtual Product Presenter app on an iPad.

Other features include digital product information points, personal consultation booths and a BMW postcard wall for take-away information cards. Parents are encouraged to bring children to the store, with baby racer cars and remote control vehicles available to play with.

Sandy Edward, BMW’s franchise manager, said: "The pop-up shop is a modern retailing concept that brings a fresh and exciting way of showcasing the ever expanding BMW family to new customers. 

"The pop-up shop is an excellent way to reach out to new customers that might not necessarily visit a BMW dealership and we hope that visitors to the pop-up will enjoy the range of BMW technology and activities on site."

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